Taking on the re-design of BRAVO reeds brand. We researched their distinctive reeds, and designed decorative, ornamented packaging that presents the iconic brand new musicality and luxury image, whilst also appealing to target musician.
Thyme Yueh Industry Co., Ltd.
VISUAL IDENTITY DEVELOPMENT
BRAVO reeds is a professional reed manufacture brand based in USA.
BRAVO reeds, which aims to become a leading instrument reed manufacture.
APIPIA renewal BRAVO reeds’ brand visual identity and product packaging system.
Taking on the redesign of BRAVO reeds brand. APIPIA researched their distinctive reeds, and designed decorative, ornamented packaging that presents the iconic brand new musicality and luxury image, whilst also appealing to target musician. APIPIA reinvent their brand identity with 4 keywords – dynamic, richness, expressive and vibrant.
The characteristics of the contemporary and distinctiveness are incorporated in the logotype, and the music and vibration is expressed through the graphic developed while imagining the feeling of playing music.
